Brooklyn New York Native Shawn Lyseight certainly is fearless in this harsh industry of Fashion. Winner's Founder stardom to fame started in 1981, Born to Jamaican Parents. He began his "Glory Road" with his first collection in 2005 when the "New Look" took New York by storm.

This charming and modest autobiography gives a fascinating and detailed insight into the workings of a "Winner", while revealing the private man behind the establishment. It is also a unique portrait of classic hard work and talents and offers a rare glimpse behind the scenes. From Growing up watching his father's sports apparel company flourish.

The Designer and Founder himself had to put in work as you may say in the "urban term" it wasn't always the glory road. Doubters, Haters, and Non-Believers are one of the driving forces in this young man's life. From dropping out of College, and Taking an Eye-Opening Trip Home to Kingston , has really put his blood, sweat and own Tears into his work. From South Florida, to New York . Moving back to where "they birthed him at" The Fashion Capital as we say is the heart of this thing we call style.

Shawn Gravitating back to where it all started was a great way to capitalize on his trademark. The Winner Logo was created by his Father, WINNER ® is an established brand from Kingston Jamaica ; in fact they have been leaders in manufacturing sports apparel for over 30 years. Derrick Lyseight founder of Arts & Fabrics Co. LTD created the trademark WINNER ® in 1982. His son Shawn Lyseight was determined to push Winner into the U.S.fashion industry by creating WINNER-CLOTHING. And has taken "his wings" and truly flown high.

WINNER ® is a product that represents you with style, goals, dreams, aspirations, and creativity, WINNER ® is a universal brand that caters to everyone, and everyone can identify with it. Everyone can definitely pinpoint yourself, in this brand and we definitely provide individualism in the words, graphics, and the style. WINNER ® signify more than just a brand the meaning is in the name.

WINNER ® is making a name for itself now in major retailers. Winner clothing is inspired by New York Lifestyle and Individuality. The line is sold in limited quantities throughout the U.S., in high end boutiques, and is ready to give back to what the community gave to them. Our goal is to become a household name, and have an impact on making positive changes in the world that we live in. The company slogan "It's who you are," is just a reminder of the WINNER in us all. Whether you're a "winner" in sports, history, or in ones personal accomplishments. Winner intends to keep itself in the eyes of the public by continuing to set trends in fashion while spreading the concept worldwide bringing out winners along the way.